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Care International Jordan

Urban Protection Project (Focusing on COVID )

Campaign Summary & Activities Performed  

The campaign uses a do-no-harm, gender sensitive, inclusive hygiene behavior change approach and also maintaining social / physical distancing, to promote key hygiene behaviors using social/interpersonal, digital and mass media channels, complemented by the provision of hygiene and dignity kits. The campaign highlighted as follows: Hygiene promotion, COVID-19 risks and transmission, Surface and disinfection awareness and Mental wellbeing.

The agency carried out the following tasks for the campaign

  • Campaign Branding & Graphic Design
  • Content Creation
  • 32 Infographic Video Production including sign language interpretation
  • Social Media
  • Digital Marketing
  • SMS 
  • WhatsApp 
  • Mobile Doctorni 
  • Broadcast 
    • 6 TV Interviews
    • 12 Radio Interviews with sign language 

Social Media

Video Production

 

 

 

 

 

  

Radio Interviews

 

 

 

 

 

 

TV Interviews

 

 

 

 

 

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