Care International Jordan
Urban Protection Project (Focusing on COVID )
Campaign Summary & Activities Performed
The campaign uses a do-no-harm, gender sensitive, inclusive hygiene behavior change approach and also maintaining social / physical distancing, to promote key hygiene behaviors using social/interpersonal, digital and mass media channels, complemented by the provision of hygiene and dignity kits. The campaign highlighted as follows: Hygiene promotion, COVID-19 risks and transmission, Surface and disinfection awareness and Mental wellbeing.
The agency carried out the following tasks for the campaign
- Campaign Branding & Graphic Design
- Content Creation
- 32 Infographic Video Production including sign language interpretation
- Social Media
- Digital Marketing
- SMS
- Mobile Doctorni
- Broadcast
- 6 TV Interviews
- 12 Radio Interviews with sign language
Social Media
